Successful email campaigns require attention to numerous details before hitting send. From subject line optimization and content formatting to legal compliance and deliverability best practices, overlooking any element can significantly reduce campaign effectiveness or worse, damage your sender reputation.
Even experienced marketers benefit from systematic checklists that ensure consistency and quality across all campaigns. Common mistakes like broken links, poor mobile optimization, or incorrect personalization can undermine otherwise excellent campaigns and erode subscriber trust.
This comprehensive checklist covers every aspect of email marketing from strategy and design through execution and analysis. Use it to ensure every campaign meets professional standards, complies with regulations, and maximizes results. Perfect for teams seeking to standardize processes and improve overall email marketing performance.
Comprehensive checks for links, images, personalization, and formatting before sending campaigns.
Ensure every email meets CAN-SPAM, GDPR, and other regulatory requirements.
Technical configurations and content strategies that maximize inbox placement rates.
Verification steps ensuring perfect display on smartphones where most emails are opened.
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